The playbook

Eight plays.
Strategy into action.

No maturity model, no 60-slide roadmap. Eight moves I have seen work again and again — in talks, workshops and with the AI-Pioneers. Take one. Today.

  1. 01

    Start with the friction

    The biggest gains hide in the boring handovers between systems — not in the customer-facing showcase for the board.

    Do this

    • Take the most annoying weekly routine, not the most impressive demo.
    • Solve it once with AI — ship the output, flaws and all.
    • Measure before/after in minutes and errors.
  2. 02

    Advice is not execution

    Chatbots advise, agents act. Confuse the two and you promise impact while delivering suggestions.

    Do this

    • For every tool, decide: does it merely advise, or does it truly execute?
    • Set everyone's expectations along that line.
  3. 03

    Guardrails before deployment

    An execution layer without clear escalation boundaries is not progress — it is liability.

    Do this

    • Rewrite the runbooks before the agent takes over.
    • Define escalation thresholds and human-in-the-loop explicitly.
  4. 04

    Make the workforce contract explicit

    Adoption resistance is rational when the contract stays hidden. Transparency beats persuasion.

    Do this

    • Transparent activation + audit trail for every human-facing automation.
    • Always pair transparency with concrete reskilling commitments.
  5. 05

    AI is a team sport

    "No one pulls it off alone." Every person brings a qualification the organisation needs — AI lifts it instead of replacing it.

    Do this

    • Peer formats instead of lecture-style training.
    • Name your pioneers and give them a stage — they multiply.
  6. 06

    Measure operationally, not in benchmarks

    Replace AI benchmarks with operational metrics. Shift the conversation from spec speculation to outcomes.

    Do this

    • Hours saved, incidents auto-resolved, capacity redeployed, productivity in euros.
    • Build an adoption dashboard — not a model dashboard.
  7. 07

    Governance as enabler

    Good governance sets the pace instead of braking. It is the on-ramp, not the barrier.

    Do this

    • Design guardrails so they speed deployment up.
    • Set open standards (MCP/A2A) early — before vendor stacks calcify.
  8. 08

    Distribute ownership clearly

    Agents need four clean ownership poles — otherwise no one owns them and everyone blocks.

    Do this

    • Outcome → Business · Lifecycle → IT · Personnel structure → HR · Investment/vendor risk → CFO.
    • Add a lightweight "Agentic Operating Council" to coordinate — not to decide.

„AI won't solve your problem — it surfaces your process gaps first. That is exactly why the doing pays off."

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Arno Selhorst on stage